The beauty industry is growing every year, with increasing competition. Creating uniqueness and differentiation for a brand is crucial in marketing, especially in the current era where online marketing provides easy access to consumers. Online marketing is a key tool for brand growth and reaching target customers.
Engaging in online marketing is essential for connecting with the brand’s true consumer base and closely understanding their needs. This allows for adjustments to both products and content to better communicate with the audience. Collaborating with influencers is another important aspect to build trust in the brand, leading to increased customer confidence and making purchase decisions easier. Overall, these strategies contribute significantly to boost sales for the brand.
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Influencers help transfer customer trusts to the brand recommended by the influencer. The power provided by the Influencers and Key Opinion Leaders (KOLs) enables greater engagement than just the brand posting ordinary contents. Moreover, it rapidly raises product awareness and contributes to long-term business growth by boosting short term sales.
We serve as intermediaries for communication and possess the ability to source and hand select influencers for various social media channels of brands.
By finding influencers that align with the brand’s needs and products, we aim to attract consumers to engage more with the brand. This not only enhances brand visibility but also instills greater confidence in your brand among consumers.
Social Media Marketing
For businesses in Thailand, having a Facebook page and Instagram is crucial due to the consumer behavior, where people prefer to search for a business’s identity on Facebook and Instagram before making decisions. Having a presence on these platforms helps build trust in the brand, and having a well-managed page that is regularly updated, maintains a consistent tone, and presents visually appealing and brand-appropriate content makes the page more interesting, trustworthy, and worth following.
Sunnysideup provides comprehensive page management services with a specialized team to assist in creating interesting and brand-appropriate content for your page. This enhances awareness, ensures that the content stays relevant, and helps reach the main customer group while efficiently gaining new followers. Additionally, we plan and schedule posts at optimal times to maximize customer engagement, allowing you to focus on your business without having to personally manage the page.
Beauty Client Example
JIVANY, an organic skincare brand for sensitive skin, sought expertise in product promotion and entrusted Sunnysideup with the responsibility of overseeing everything from the basics to organizing, adjusting mood and tone, and creating a brand image, including photography for promotional purposes across various channels. Utilizing the Facebook Page as the primary communication channel with customers. We complement it with advertising through Facebook and Google Ads to lead customers to the Line OA and Facebook Inbox. Additionally, we help manage their Shopee and Lazada storefronts to expand sales in the marketplace.