The movie industry cannot avoid online promotion due to changing consumer behavior. Utilizing online and offline channels is necessary to reach the target audience.
Online marketing makes the overall marketing process more accessible. It helps identify the target audience, create campaigns, and advertise online to specific groups. This increases interest(hype) in the movies.
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Facebook & Instagram
For businesses in Thailand, having a Facebook page and Instagram is crucial due to the consumer behavior, where people prefer to search for a business’s identity on Facebook and Instagram before making decisions. Having a presence on these platforms helps build trust in the brand, and having a well-managed page that is regularly updated, maintains a consistent tone, and presents visually appealing and brand-appropriate content makes the page more interesting, trustworthy, and worth following.
Sunnysideup provides comprehensive page management services with a specialized team to assist in creating interesting and brand-appropriate content for your page. This enhances awareness, ensures that the content stays relevant, and helps reach the main customer group while efficiently gaining new followers. Additionally, we plan and schedule posts at optimal times to maximize customer engagement, allowing you to focus on your business without having to personally manage the page.
Online advertisement is filled with rules and numerous challenges. Without expertise, it may lead to unnecessary high budgets, and could also face visibility issues. Resulting in ad suspension, and in extreme cases: account closure. This leads to both a loss of time and potential sales.
Our team helps analyze backend data to guide the planning and creation of content for advertising across various social media channels like Facebook and TikTok. Boosting posts to the target audience without being blocked ensures effective advertising. We conduct short and long-term tests to maximize the efficiency of ad campaigns and reach the most relevant target groups.
Movie Client Example
A Thai movie studio aims to promote new films using online channels. While traditionally, they specialized in offline promotions popular in the Thai film industry. The assignment was to expand their reach through additional online promotion. This is to engage with the younger audience, the primary target group for their films, while managing expenses for maximum benefit. Sunnysideup is tasked with planning, content creation, and advertising across various channels to ensure maximum visibility and awareness of the films.