The household consumer goods business is increasingly entering the online world due to changing consumer behaviors. Utilizing online marketing can enhance the brand’s marketing strategy to reach a wider customer base.
Developing effective marketing strategies is crucial as it helps us understand the current consumer needs. This knowledge allows us to adapt and create advertising content that resonates with the target audience, ultimately increasing sales and influencing purchasing decisions.
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Facebook & Instagram
For businesses in Thailand, having a Facebook page and Instagram is crucial due to the consumer behavior, where people prefer to search for a business’s identity on Facebook and Instagram before making decisions. Having a presence on these platforms helps build trust in the brand, and having a well-managed page that is regularly updated, maintains a consistent tone, and presents visually appealing and brand-appropriate content makes the page more interesting, trustworthy, and worth following.
Sunnysideup provides comprehensive page management services with a specialized team to assist in creating interesting and brand-appropriate content for your page. This enhances awareness, ensures that the content stays relevant, and helps reach the main customer group while efficiently gaining new followers. Additionally, we plan and schedule posts at optimal times to maximize customer engagement, allowing you to focus on your business without having to personally manage the page.
Online advertisement is filled with rules and numerous challenges. Without expertise, it may lead to unnecessary high budgets, and could also face visibility issues. Resulting in ad suspension, and in extreme cases: account closure. This leads to both a loss of time and potential sales.
Our team helps analyze backend data to guide the planning and creation of content for advertising across various social media channels like Facebook and TikTok. Boosting posts to the target audience without being blocked ensures effective advertising. We conduct short and long-term tests to maximize the efficiency of ad campaigns and reach the most relevant target groups.
Household Goods Client Example
Master Glove is a factory that manufactures rubber glove products for household and various industries with a primary focus on exports. However, the brand is not well-known in Thailand yet.
Sunnysideup has taken on the responsibility of managing and overseeing the online presence to increase brand awareness in Thailand. This includes retail sales in the country, through to the Shopee store to provide customers with convenience and expedited purchasing.
Additionally content creation and advertising on platforms like Facebook and TikTok. Generate leads and encourage the target audience to make purchases on the marketplace.